What changed?
Microsoft Clarity announced Page Classification in its Bot Activity dashboard on September 22, 2026. The announcement says Clarity combines content-based classification with URL-based rules to group pages by type, including sites with non-standard URL structures.
Teams can create custom classifications or add URL paths to existing page categories. The announcement says custom classifications take precedence over automatic classifications.
Why it matters
A page-type view can make bot activity easier to review across a site than a long list of individual URLs. It can help teams ask whether observed bot requests are concentrated on particular content groups, such as product, blog, or contact pages.
This is a way to organize bot activity, not a measure of human engagement. A crawler request does not prove that a person saw the page, that an AI system cited it, or that a referral followed.
Who is affected
Clarity users reviewing Bot Activity across sites with many URLs, custom routing, or multiple content types may find page-level grouping useful.
Measurement impact
Classification changes how bot activity is grouped and summarized. Automatic and custom rules can produce different page-type assignments; since custom rules take precedence, changes to those rules can affect comparisons over time.
Bot Activity and website analytics sessions are different evidence layers. Do not add crawler requests to human sessions or interpret a page-type bot count as referral traffic.
What to check
Review the mapping against the site’s actual information architecture and URL conventions.
- Check how automatic classification maps important page templates.
- Use specific custom URL rules and check for overlap or unintended matches.
- Verify non-standard paths, query strings, language prefixes, and routes that share URL patterns.
- Record custom-rule changes and the effective date before comparing page-type trends.
- Keep bot activity reporting separate from human sessions, conversions, and referral attribution.
Recommended action
Start with a small set of page groups that maps to meaningful site sections. Validate the assignments against representative URLs, maintain a dated record of overrides, and use bot activity as a separate diagnostic signal alongside—never as a substitute for—human referral and engagement data.
Original source
This update is based on the original announcement from Microsoft Clarity. The summary and measurement recommendations above are editorial analysis.